Always on | Client:  Reckitt Benkiser - Germany Durex 

As the creative lead for Durex Germany’s monthly Instagram content, I was responsible for the end-to-end development of posts and stories. From concept to execution. Each cycle began with ideation grounded in local insights and global brand guidelines, where I explored visual directions, tone, and messaging relevant to the German market.

I collaborated closely with strategists and copywriters to ensure that our creative aligned with broader campaign objectives and resonated with Durex’s bold, sex-positive identity. My design process involved crafting dynamic visuals, ideation for motion stories, and creating content that encouraged engagement while respecting sensitive topics.

Every asset was built with a strong understanding of platform behavior, performance trends, and audience interaction, ensuring the final output wasn’t just visually striking but also strategically sound