Veet Global recently underwent a major rebrand, restructuring their product offering into two distinct lines: Expert and Pure, each targeting a very different consumer mindset. The core challenge lay in clearly communicating the unique benefits of both ranges - Expert with its advanced performance-driven edge, and Pure with its gentle, skin-sensitive positioning without diluting the overall brand identity.

Working closely with the creative director based in Germany, I was entrusted with designing the Key Visual for the global campaign. This visual not only needed to differentiate the two lines but also had to be versatile enough to scale across all media platforms - from digital and social to POS and OOH.

From initial concept development through to final design, I focused on creating a bold yet balanced visual language that captured the contrast between Expert’s high-performance promise and Pure’s clean, sensitive approach. The Key Visual became the anchor for the entire campaign rollout, informing the look and feel across markets while staying true to Veet’s refreshed global identity.